Channel 4’s in-house agency launches 2012 Paralympics ad
Channel 4 launched its biggest ever marketing campaign yesterday to promote coverage of the London 2012 Paralympic Games. The 90 second film, Meet the Superhumans, will be broadcast at 9.00pm across...
View ArticleNearly a quarter of 2011 sales resulted from Direct Marketing
According to new research carried out by the Direct Marketing Association, nearly a quarter (23%) of all sales last year can be attributed to DM. The research claims that £14.2bn was spent on DM in...
View ArticleZ-CARD® provides the ultimate loyalty scheme and response mechanism for...
Anesis Spa, a premier destination for luxury beauty spa treatments in London, have combined a pocket beauty treatment list, loyalty card scheme and response mechanism all in one solution – a Z-CARD®!...
View ArticleRed Oak Roller sees 325% higher response from Z-CARD® with QR code versus...
Red Oak Roller Promotions, preferred suppliers to Nottingham University for all society and team clothing, were looking for a new, innovative and engaging way for students to enter a prize promotion...
View ArticleSmartphones play increased importance in retail sales this Christmas
According to new research by Deloitte, consumers will make £330m of festive purchases directly on their smartphones this year – with this figure increasing to £3.5bn when including purchases influenced...
View ArticleThe future of outdoor advertising? It’s interactive.
Unilever has unveiled a new platform in digital outdoor advertising. The Marmite digital interactive bus shelter, launched today, lets users take pictures of themselves showing their love or hate for...
View ArticleWill 2013 be the year Augmented Reality changes our lives?
Augmented Reality was definitely on the rise in various print publications throughout 2012, with many fashion, sport and automotive brands experimenting with AR adverts in magazines and newspapers. Now...
View ArticlePocketMedia® provides the complete event guide solution!
2013 is going to be a great year for exhibitions, events and festivals across the UK. Whether you’re running organising an event or exhibiting, PocketMedia® can help to raise your profile. We are...
View ArticleThe ‘Big Brother’ of Marketing: Seeing through the customer’s eyes
In the world of advertising, the best way to gauge consumer interest has traditionally been to look at sales figures, explicit positive feedback and more recently, online activity such as click through...
View ArticleNot a one summer wonder- UK sport is here to stay
Last summer’s Olympic and Paralympic games raised the profile of UK sport to an unimaginable height. Athletes such as Jessica Ennis and Jonnie Peacock not only became household names, but also,...
View Article
